Terry Deitz

What’s your current position? 

General Manager of Radio, Digital and Outdoor for Times Shamrock Communications. 

How long have you been in this position? 

Four years 

Please give a brief overview of what you do.

Times Shamrock Outdoor has over 30 billboards in the market. We work with local business and communities to develop campaigns that are designed to build business and add to the betterment of our communities through effective marketing, events, and advertising platforms·        

What motivates you to do the work you do?  

Working with local business in creative ways to help them to grow and to solve problems.  The pandemic has been a very tough time for most business, but it has caused us to find new ways to do things.  I am most motivated when I can work with local business owners to invent new ways of doing things and produce results for them.  Each day is a new beginning and that truly is what makes what I do the most challenging but also the most fun. 

What are you most passionate about?

Without question it is helping people. I believe that we are put on this earth to make a difference and the best way to do that is to help others. I always strive to make things better than I find them and to make a difference in people’s lives.  I was once taught that if you make a difference in one's person's life or in one company’s business it changes the world.  We only have a blink of an eye in this world, so we should use for good and to help others.  

Did you have any key mentors or people who deeply influenced who you are? 

I have been blessed with so many people in my life that have helped me along the way.  The obvious answer is always my family especially my wife Annette, who is the one person that has grounded me through the years, built me up when I was down and taught me how to see the good in people. On the business side I started working when I was 13 years of old and have been exposed to some awesome people that have helped to shape my career, by faith and my personal life.  I am so lucky to have these people be a part of my "personal board of directors", each one of them with amazing talent and leadership skills that have made a difference in who I am and in the person that I am still looking to become. 

How did you learn about Leadership Lackawanna?

Several people on my staff have been involved in the Core program. They all related to how the program helped them to form lasting friendships and great business relationships.  So far, I would have to agree with them! 

In what class year and program did you participate?

2021, Executive program.

Describe your experience. 

It was a great way to meet others in the community that share like values and goals to better the community through leadership and engagement.  It opened many avenues to "network with a purpose" and to learn more about the community by using those connections to make a difference not only in the community but for my company as well.

How did the program affect you post-graduation? 

The contacts that were made through the program have made it easier to find ways to make things happen in business and to find ways to bring the community together for good causes. 

What has your involvement with Leadership Lackawanna been post-graduation? 

I have had the honor of being a guest speaker for the Core classes.  I have also have been working with the Family Business Alliance with one of my fellow alums to launch a new podcast in the market that highlights family owned and operated business in our community. Our company also spearheaded the Kentucky CareAvan drive in January to help people in Kentucky after the deadly tornados that hit at Christmas time, I truly believe that the concept of that effort was formed in part by participation in the LL Executive program.